突发！交易额超160亿，恒天然正式出售“安佳”等消费品业务！

Core Viewpoint - Fonterra has announced a significant transaction, selling its global consumer goods business, including the "Anchor" brand, to French dairy giant Lactalis for approximately NZD 3.845 billion (around RMB 16 billion), indicating a strategic shift away from the To C market towards a focus on To B operations [4][5][6]. Group 1: Transaction Details - The sale includes Fonterra's global consumer goods business (excluding Greater China) and various well-known dairy brands such as Anchor, Mainland, and Anlene [6][7]. - Fonterra's board had previously indicated intentions to divest its consumer goods segment, with the chairman stating that selling to Lactalis was the most valuable option after evaluating trade sales and IPOs [8][10]. - Following the sale, Fonterra will continue to supply raw milk and dairy ingredients to the divested brands under a long-term supply agreement, ensuring that New Zealand dairy farmers' milk remains in products like Anchor butter [11][12]. Group 2: Business Performance - Fonterra's consumer goods segment has struggled, particularly in Greater China, where it reported a revenue of NZD 394 million (approximately RMB 1.68 billion) and a tax loss of NZD 15 million for the 2024 fiscal year [13][14]. - In contrast, the professional food service business generated NZD 2.377 billion (approximately RMB 10.133 billion) in revenue, with a tax profit of NZD 299 million, highlighting the profitability of the To B segment [14]. Group 3: Strategic Shift - Fonterra has been streamlining its operations, having previously exited non-core businesses, such as selling its farms in China for approximately RMB 2.5 billion in 2020 [16]. - The new CEO has emphasized a focus on becoming a leading B2B dairy supplier, aiming to leverage New Zealand's milk to create innovative products for over 100 countries [16]. - The market reacted positively to the announcement, with Fonterra's stock price rising 15%, indicating investor support for the strategic shift [16]. Group 4: Greater China Market Considerations - Notably, the sale excludes the Greater China market, where Fonterra retains its consumer brands, indicating the region's strategic importance [18][21]. - The integration of the Anchor consumer goods team with the professional food service team in China aims to avoid brand confusion and leverage shared resources [18][19]. - The Greater China food service business has shown strong performance, contributing over 58% of Fonterra's global food service revenue, underscoring the potential of the consumer segment in this market [21]. Group 5: Challenges Ahead - The merger of consumer and food service teams presents challenges in coordinating production and marketing strategies, as the two segments have different operational models [23][24]. - The competitive landscape in China's high-margin dairy market is intensifying, with local brands increasingly entering the B2B space, posing additional challenges for Fonterra [25].