中国老百姓的花钱逻辑，变了！

Core Insights - The article emphasizes that Chinese consumers are adapting to a new normal and are no longer fixated on returning to past economic growth levels [5][6][7] - It highlights the importance of understanding consumer segmentation, as different groups exhibit varying levels of confidence and spending behavior [8][15] - The report identifies three key trends in consumer spending, focusing on personal achievement and value-driven purchases [17][27] Group 1: Consumer Behavior Trends - Trend 1: Consumers are accepting the new normal and are more rational and proactive in planning their spending [5][6][7] - Trend 2: There is a noticeable segmentation in consumer confidence and behavior, with rural consumers showing increased confidence due to rural revitalization policies, while urban Z generation faces challenges [10][11][12][13][14] - Trend 3: Consumers are increasingly prioritizing spending on personal achievements, with significant growth in categories that provide clear value and satisfaction [17][27] Group 2: Spending Categories - Education has the highest expected spending increase at 5.7%, as consumers seek to invest in skills and knowledge for future security [18][19] - Health-related expenditures, particularly in health products and services, are also on the rise, with expected growth of 2.7% and 2.4% respectively [20][21][22] - Travel spending is expected to grow by 1.9%, reflecting a desire for cultural experiences and personal enrichment [23][24]