乔布斯的顶级财商：如何用一款“小产品”麻痹巨头，最终完成降维打击？

Core Viewpoint - Financial literacy is essential for understanding the business world and adapting to societal changes, regardless of whether one engages in business directly [2] Group 1: Apple's Strategic Moves - Upon returning to Apple, Steve Jobs faced a company burdened with debt and declining market value, which was only $1.5 billion [5] - Jobs streamlined Apple's product line by categorizing it into "consumer/professional" and "desktop/portable," simplifying the previously chaotic product matrix [5] - The first product launched after Jobs' return was the iPod, which revolutionized the MP3 player market despite its saturation [6][9] Group 2: Ecosystem Development - Apple created a closed ecosystem with the introduction of iTunes, which not only served as a music download tool but also established a user account system that later evolved into the Apple Store [9] - The iPod was marketed as a high-end product, differentiating itself from competitors who focused on cost-cutting, thus becoming a trendy item among youth [10] - Following the iPod's success, Jobs introduced the iTouch, which laid the groundwork for the iPhone by refining necessary technologies [10][12] Group 3: Market Disruption - The launch of the iPhone in 2007 marked a significant disruption in the smartphone market, catching established players like Nokia and Motorola off guard [12] - Jobs' strategy involved initially targeting smaller markets to build a user base and refine products before challenging industry giants, a tactic that proved effective in establishing Apple's dominance [12]