Sony Group(US:SONY) 日经中文网·2025-08-24 00:34Core Viewpoint - Sony Interactive Entertainment (SIE) announced a price increase for the PlayStation 5 in the U.S. market due to a challenging economic environment and potential impacts from U.S. high tariff policies [2][4]. Group 1: Price Adjustments - The suggested retail price for the PlayStation 5 console will increase by $50, with the disc version priced at $549.99 and the digital version at $499.99, reflecting an approximate 10% increase [4]. - The high-end model, PS5 Pro, will see a 7% price increase, reaching $749.99 [4]. - This price adjustment is specific to the U.S. market, with no changes to peripheral prices [4]. Group 2: Historical Context and Comparisons - The price of the disc version in the U.S. has remained unchanged since its launch in 2020 [4]. - In Japan, the price has been raised three times as of September 2024, while Europe and Australia will see price increases for the digital version by April 2025 [4]. - SIE did not mention the high tariff policies from the Trump administration during the price increase announcement [4].