Core Viewpoint - The "Guan Dian 21" policy from the National Radio and Television Administration is expected to significantly benefit the Chinese film and television industry by relaxing restrictions on historical dramas, potentially leading to an increase in high-quality productions like "Zhen Huan Zhuan" [1][2]. Group 1: Impact on Market and Content Creation - The relaxation of restrictions on historical dramas is a clear signal of support for the Chinese film and television industry, which heavily relies on such genres for viewership and revenue [2]. - The new policy allows for an increase in the number of episodes for dramas, lifting the previous 40-episode cap, which opens up opportunities for more detailed storytelling and longer series [2]. - The introduction of policies such as "border review and broadcast" for seasonal dramas is expected to shorten content production cycles and align broadcasts with current social sentiments, enhancing financial efficiency for companies [2][4]. Group 2: Financial Implications and Industry Challenges - The film and television industry is currently facing financial difficulties, with companies like iQIYI reporting a year-on-year revenue decline of 11% to 6.628 billion yuan and a net loss of 133.7 million yuan, contrasting with previous profitability [4]. - The "Guan Dian 21" policy is anticipated to attract more investment into the industry, which is crucial given the current cash flow challenges faced by major players [4]. - The success of high-quality productions is seen as vital for the recovery of long-video platforms and the overall film and television sector, with historical dramas like "Zhen Huan Zhuan" continuing to generate significant interest even years after their release [4][5].
更多《甄嬛传》要来了,广电21条能救爱奇艺们吗