鞋和女性，正在成为亚玛芬的杀手锏

Core Viewpoint - Amer Sports reported a strong Q2 2025 performance with a revenue increase of 23% year-on-year to $1.236 billion, driven by significant growth in the Asia-Pacific and Greater China regions [2][5]. Financial Performance - Q2 gross profit rose to $722.9 million, with a gross margin increase of 270 basis points to 58.5% [2][4]. - Operating profit surged by 614% to $44 million, while adjusted operating profit increased by 130% to $67 million, aided by a $19 million government subsidy [2][4][6]. - For the first half of 2025, total revenue reached $2.709 billion, up from $2.194 billion in the same period of 2024 [4]. Regional Growth - The Asia-Pacific region (excluding China) saw the fastest revenue growth at 47%, reaching $311 million, while Greater China experienced a 42% increase to $856 million, accounting for approximately 31.61% of total revenue [5]. Business Segment Performance - The footwear segment emerged as a new growth engine, with Salomon's footwear revenue growing by 35% to $414 million in Q2, surpassing the outdoor functional apparel segment for the first time [6][9]. - The technical apparel segment, including Arc'teryx, grew by 23% to $509 million, while the ball and racquet sports segment increased by 11% to $314 million [9]. Strategic Shifts - Arc'teryx is transitioning from a "clothing brand" to a "full-category outdoor equipment company," focusing on footwear and women's markets [10][12]. - Salomon is becoming a key growth driver, with a 35% revenue increase and a focus on female consumers, who now represent 50% of its customer base in China [15][16]. Future Outlook - Amer Sports raised its full-year revenue guidance, expecting a 20%-21% increase for FY 2025, with Q3 revenue growth projected at around 20% if current tariffs remain unchanged [7]. - The company plans to open 100 new Salomon stores in 2025, further expanding its market presence [15].