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「穷鬼迪士尼」,统治中产周末?
36氪·2025-08-24 13:35

Core Viewpoint - The article discusses the rise of "industrial tourism" as a new trend in the tourism industry, highlighting its appeal to urban workers seeking unique experiences and the potential for significant market growth in this sector [7][10][80]. Summary by Sections Industrial Tourism Emergence - Industrial tourism is gaining popularity as a new form of indoor tourism, especially among working individuals who seek to escape their routine [8][10]. - The concept has evolved from traditional factory tours to more engaging experiences that include hands-on activities and product sampling [16][18]. Attractions and Experiences - Modern industrial tours offer interactive experiences, such as participating in production processes and enjoying complimentary products, making them more appealing [22][28][32]. - Examples include the螺霸王螺蛳粉 factory, where visitors can enjoy a meal after the tour, and元气森林 factory, which provides free drinks and product samples [22][32]. Market Potential - The industrial tourism market is currently valued at approximately 100 billion yuan, with a projected compound annual growth rate of 18% to 22% over the next few years [84][110]. - Major cities like Beijing and Shanghai are actively developing industrial tourism, indicating a growing interest and investment in this sector [85][86]. Visitor Demographics and Motivations - The target audience for industrial tourism includes not only families and children but also adults seeking unique experiences and a sense of participation in the production process [40][52]. - Visitors are drawn to the hands-on experiences and the opportunity to learn about industrial processes, which contrasts with traditional tourism [62][70]. Future Outlook - The article suggests that as industrial tourism continues to grow, more factories will likely adopt this model, creating a competitive landscape [86][112]. - The potential for industrial tourism in China is significant, with current participation rates being low compared to global standards, indicating room for growth [111][112].