Core Viewpoint - The article discusses the sales performance and customer insights related to the Evipai 008 model, highlighting its market position and customer demographics. Sales Performance - The store sold 16 vehicles last month, with 10 units of the 008 model delivered, indicating a high conversion rate despite low foot traffic [5] - The current inventory includes 10 units of the 008, primarily 6-seat versions, with prices ranging from 188,600 to 193,600 yuan [5][15] Customer Demographics - 80% of customers are upgrading their vehicles, while 10% are first-time buyers and another 10% are purchasing additional vehicles [7] - Customers seeking larger space or 6-seat configurations account for 60% of the interest in the 008 model [7] Competitive Landscape - The main competitors identified are the Leap C16, Qiyuan Q07, and Deep Blue S09, with customers frequently comparing the 008 to the C16 [9][11] - The 008 is approximately 20,000 yuan more expensive than the C16, which affects customer decision-making [11] Product Features - The 008 boasts a larger interior space compared to the C16, with a length of 5 meters and a wheelbase of 3025 mm, making it suitable for adult passengers in the third row [12] - The vehicle offers premium features such as ventilated and heated seats, a massage function, and a lifetime warranty, contributing to its high sales conversion rate [12] Pricing and Discounts - The 2026 model of the 008 has limited discounts, with a maximum cash benefit of 15,000 yuan available [14] - The most popular configuration is the 6-seat version priced at 188,600 yuan, which also has a cash discount of 15,000 yuan and an 8,000 yuan trade-in subsidy [15][19] Customer Feedback - Common complaints from customers include the lack of a glove compartment and limited space in the central armrest [20][21] - Customers generally have low expectations regarding advanced driving features, indicating a focus on basic vehicle functionality rather than high-tech options [26] Maintenance Costs - Maintenance costs for the range-extended version are approximately 500 yuan per service, while the pure electric version costs around 200 yuan [25]
奕派008:客户100%会对比零跑C16,尺寸空间成为制胜点
车fans·2025-08-25 00:30