迷你的力量，为什么饮料冰淇凌都在变小？

Core Viewpoint - The article discusses the rising trend of mini-sized products in the food and beverage industry, highlighting how this innovation caters to modern consumer preferences for smaller portions and lower psychological burdens associated with consumption [5]. Group 1: Mini Products in the Market - Mini-sized ice creams and snacks have gained popularity, with products like the 42g mini chocolate cone from Hema and 30g ice bricks from Bright becoming consumer favorites due to their small size and low calorie count [6][11]. - Coca-Cola China has introduced a 248ml pocket bottle and a 200ml mini can, aiming to lower the initial purchase barrier for consumers concerned about spending, which has contributed to a market rebound [12][13]. - The trend extends to alcoholic beverages, with mini bottles of spirits becoming popular in convenience stores, allowing consumers to enjoy cocktails at home with smaller quantities [14][15]. Group 2: Economic and Psychological Factors - The mini packaging strategy allows companies to increase unit pricing despite lower overall prices, as seen with Coca-Cola's pricing on different bottle sizes [22]. - Smaller portion sizes help reduce the psychological burden of consuming high-calorie products, making them more appealing to health-conscious consumers [24]. - The production of mini products requires significant R&D investment to adjust recipes and cooking times, but the overall market demand for lower-priced, smaller items justifies this investment [24]. Group 3: Changing Demographics and Consumption Patterns - The rise of single-person households in China, projected to reach 150 to 200 million by 2030, drives demand for single-serving products [31]. - Companies are adapting to these demographic shifts by offering smaller packaging sizes, as seen with Aldi's adjustment of milk packaging to meet the needs of smaller households [33]. - The trend of mini products reflects a broader shift towards "one-person economy" lifestyles, where consumers seek variety and lower individual burdens in their purchases [34].