投资界·2025-08-25 07:27Core Viewpoint - The global coffee market is undergoing significant changes, with major players like Coca-Cola and Starbucks considering divestitures amid increasing competition and shifting market dynamics [2][10]. Group 1: Coca-Cola and Costa Coffee - Coca-Cola is reportedly evaluating the sale of Costa Coffee, having initially acquired it for £3.9 billion (approximately ¥34.7 billion) in 2018, but is now considering a sale price of only £2 billion (approximately ¥19.4 billion), indicating a significant depreciation in value [3][11]. - Costa Coffee's revenue was £1.22 billion (approximately ¥12.8 billion) in 2023, but the company has faced challenges in maintaining growth due to economic conditions and inflationary pressures [8][12]. - The competitive landscape has intensified, with rivals like Starbucks and fast-food chains such as McDonald's and Tim Hortons eroding market share, particularly in China, which is a crucial market for Costa [12][10]. Group 2: Starbucks and Market Dynamics - Starbucks China is also in talks for a potential sale, with interest from various investment firms, reflecting the competitive pressures it faces from local brands like Luckin Coffee and others [14][15]. - Starbucks' market share in China has dropped from 34% in 2019 to an estimated 14% by 2024, yet its valuation has increased significantly, with potential bids reaching up to $10 billion [15]. - The coffee market is experiencing a broader trend of consolidation and strategic realignment, as companies adapt to fierce competition and changing consumer preferences [16][17]. Group 3: Industry Trends - The coffee industry is witnessing a major reshuffling, with established brands like Costa and Starbucks reassessing their strategies in response to market pressures [13][16]. - The trend of divestitures and acquisitions is indicative of a larger shift in the consumer sector, where companies are moving from heavy asset models to lighter asset strategies to remain competitive [17].