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京东进军外卖,从季赚百亿到亏损8亿
YOUNG财经 漾财经·2025-08-25 10:09

Core Viewpoint - JD.com has entered the food delivery market, resulting in significant revenue growth but also substantial losses, indicating a strategic shift towards long-term growth despite short-term financial impacts [4][5][9]. Financial Performance - In Q2 2025, JD.com reported revenue of 356.7 billion RMB, a year-on-year increase of 22.4%, but net profit halved compared to the previous year [4][10]. - The new business segment, driven by the food delivery service, saw revenue soar by 198.8% year-on-year, but operating losses expanded from 700 million RMB to 14.8 billion RMB, resulting in an overall operating loss of 860 million RMB for the quarter [4][7][9]. - The average loss per delivery order was approximately 8.5 RMB, with daily order volumes reaching around 18 million in Q2 [6][11]. Business Strategy - Management emphasized that the food delivery business is not focused on short-term results but aims to establish a sustainable business model over the next five to twenty years [5][9]. - The food delivery service has begun to show synergy with JD.com's core retail operations, enhancing user engagement and cross-selling opportunities [9][11]. Retail and Logistics Growth - JD's retail segment recovered, achieving a revenue increase of 20.6% year-on-year, with significant contributions from electronic products and daily necessities [12][13]. - Logistics revenue also grew by 17% year-on-year, with expectations of further contributions from the food delivery business [12]. International Expansion - JD.com is actively pursuing international growth, including a planned acquisition of German electronics retailer Ceconomy for approximately 22 billion RMB, and has also completed the acquisition of Hong Kong-based supermarket chain Jia Bao [19][20]. - The company continues to expand its logistics and retail capabilities in Europe and the Middle East, maintaining a heavy asset model for international operations [20]. Future Outlook - JD.com aims to leverage its food delivery service to rejuvenate its retail business and explore new growth avenues for the next five to ten years [21][22].