Workflow
智界卷的太快就像龙卷风
半佛仙人·2025-08-25 12:34

Core Viewpoint - The new models, Zhijie R7 and S7, have achieved impressive pre-order numbers, with over 520,000 units for small orders and over 50,000 for large orders within the first hour of launch, indicating a significant market impact [2][5] Group 1: Product Features and Market Positioning - The pricing and configuration of Zhijie R7 and S7 set a new benchmark in the market, elevating expectations for what consumers can expect in the 200,000 RMB price range [5][6] - The vehicles are equipped with high-end features such as a 16.1-inch Huawei smart screen, a 21-speaker sound system, and dual zero-gravity seats, which are typically found in luxury cars but offered at a competitive price [6][7] - The safety features include a robust vehicle structure with high-strength materials, advanced radar systems, and comprehensive collision avoidance technology, positioning these models as leaders in safety within their price segment [6][8] Group 2: Consumer Expectations and Market Dynamics - Young consumers are increasingly demanding more from vehicles priced above 200,000 RMB, seeking advanced technology, smart features, and overall enhanced driving experiences [6][8] - The introduction of Zhijie R7 and S7 serves as a reference point for young buyers, establishing a standard for what constitutes a "good car" in the market [8][9] - The presence of Huawei as a backing company ensures a high level of service and reliability, contrasting with newer brands that may lack established support systems [9][10] Group 3: Competitive Landscape - The competitive response from other manufacturers has been significant, with many scrambling to adjust their offerings in light of the new benchmarks set by Zhijie R7 and S7 [5][6] - The models are seen as a threat to competitors, as they redefine expectations for quality and service in the automotive market, particularly in the electric vehicle segment [9][10]