Costa咖啡，要被卖了？

Core Viewpoint - Coca-Cola is reportedly considering a discounted sale of its Costa Coffee brand, which may lead to a significant financial loss for the company, as it explores options with potential buyers [2][4]. Group 1: Sale Consideration - Coca-Cola is working with bankers to evaluate Costa Coffee, which may result in its sale [2]. - The company acquired Costa for £3.9 billion in 2018 but is now facing pressures from rising costs and increased competition in the coffee sector [2]. - Analysts suggest that selling Costa could result in a loss of several billion pounds, with potential sale proceeds estimated at £2 billion, nearly half of the acquisition price [2]. Group 2: Financial Performance - Costa Coffee reported a revenue of £1.2 billion for the fiscal year 2023, reflecting a 9% increase from the previous year [6]. - Despite the revenue growth, Costa reported a pre-tax loss of £9.6 million, attributed to inflationary pressures and impairment of some investments [6]. Group 3: Competitive Landscape - Costa Coffee, as the largest coffee chain in the UK, operates over 2,700 stores in the UK and Ireland, and more than 1,300 stores globally [5]. - The brand faces intense competition in the UK from high-end rivals such as Starbucks and Pret a Manger, as well as from local brands like Luckin Coffee in China [6].