拼多多发布Q2财报，“千亿扶持”生态效用显现，供需两侧实现高质量发展

Core Viewpoint - Pinduoduo's second quarter revenue growth slowed to 7%, reaching 104 billion yuan, due to increased investment in high-quality development and the launch of the "trillion support" strategy to assist merchants [2] Group 1: Financial Performance - In Q2 2025, Pinduoduo's revenue growth decelerated to 7%, with a total revenue of 104 billion yuan [2] - The company has implemented a "trillion support" strategy, marking a significant increase in investment aimed at supporting merchants and enhancing the platform's ecosystem [2] Group 2: Merchant Support Initiatives - The "100 billion reduction" policy, launched a year ago, has saved millions for merchants, with promotional service fee refunds exceeding 10 billion yuan [4] - Pinduoduo's "Western E-commerce" initiative has eliminated logistics transfer fees in western regions, leading to over 40% growth in order volume in these areas [4] - The "2025 Multi-Quality Specialty Products" initiative has been actively supporting local agricultural products, enhancing their market presence and driving local economic growth [5][7] Group 3: Agricultural Development - Pinduoduo's support for agricultural products has resulted in a 47% increase in sales, with seasonal fruit sales up by 51% and seafood sales up by 48% [7] - The platform has facilitated the transformation of local agricultural products, such as the development of "internet celebrity" potato chips from local potatoes, benefiting over 11,000 farmers [7][10] Group 4: Long-term Strategy - Pinduoduo emphasizes a long-term approach, prioritizing sustainable development over short-term profits, and aims to create a multi-win ecosystem for users, merchants, and the platform [14] - The company is committed to enhancing user experience and optimizing merchant services through substantial investments in technology and support initiatives [14]