下一个LABUBU，出现了

Core Viewpoint - The article discusses the financial performance and operational strategies of Pop Mart, particularly focusing on the success of its LABUBU series and the diversification of its IP portfolio, highlighting the company's unique "star-making" process in the toy industry [5][6][15]. Group 1: Financial Performance - In the first half of the year, the THE MONSTERS series, centered around LABUBU, generated revenue of 4.81 billion yuan, marking a 668% year-on-year increase, accounting for approximately one-third of Pop Mart's total revenue [7]. - Pop Mart has diversified its IP portfolio significantly, with five IPs generating over 1 billion yuan in revenue and 13 IPs exceeding 100 million yuan in revenue in the first half of the year [7][10]. Group 2: IP Development Strategy - Pop Mart's strategy involves a systematic "star-making" process, akin to talent agencies, where the company identifies and collaborates with popular artists to create new IPs [15][17]. - The company conducts extensive market research and testing to evaluate the potential success of new IPs, focusing on metrics such as emotional resonance, visual memorability, and user extension [25][26]. Group 3: Resource Allocation and Market Entry - Pop Mart categorizes its IPs into different tiers, allocating marketing and operational resources accordingly, which allows for a flexible response to market demand [27][29]. - Before entering new markets, Pop Mart follows a three-step strategy: participating in local exhibitions, testing locations with pop-up stores, and analyzing sales data before establishing permanent stores [31][33]. Group 4: Long-term Viability - The company's long-term success hinges on its ability to continuously develop and promote new top-tier IPs, rather than relying solely on existing popular characters like LABUBU [36].