Nissan Motor(US:NSANY) 日经中文网·2025-08-26 08:00Core Viewpoint - Nissan's global new car sales have dropped significantly, leading to its first exit from the top ten rankings in 16 years, with a 6% year-on-year decrease to 1.61 million units [1][3][8]. Group 1: Sales Performance - Nissan's sales in the first half of 2025 reached 1.61 million units, marking a 6% decline compared to the previous year, the lowest level since 2009 [3][8]. - The company has been surpassed in sales by Chinese automakers BYD and Suzuki, with BYD's sales increasing by 33% to 2.14 million units [8][9]. - In the Chinese market, Nissan's sales fell by 18% to 270,000 units, a 60% decrease compared to its peak in 2018 [3][8]. Group 2: Financial Performance - Nissan reported a consolidated loss of 115.7 billion yen for the April to June 2025 period, a stark contrast to a profit of 28.5 billion yen in the same period of 2024, marking four consecutive quarters of losses [3][8]. - The decline in sales has put pressure on fixed costs, further exacerbating the company's financial difficulties [3]. Group 3: Market Challenges - In the U.S. market, Nissan's hybrid vehicle lineup is insufficient, and the company missed out on demand due to new tariffs on automobiles [6][9]. - The competitive landscape in China is intensifying, with price wars expected to escalate, impacting sales growth for companies like BYD [9]. - Nissan plans to launch a new version of its electric vehicle LEAF in Japan by the end of 2025, but many key models will not be available until 2026, indicating ongoing challenges in product offerings [9].