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为什么禁止网约车“一口价”既伤乘客,也伤司机?
虎嗅APP·2025-08-26 10:39

Core Viewpoint - The income of ride-hailing drivers is ultimately determined by the income of people in other industries, and the pricing of ride-hailing services is dictated by market supply and demand rather than the drivers' labor input [4][12][16]. Regulatory Actions - Recently, Xi'an's transportation authority announced a ban on "fixed-price" and "discount orders" for ride-hailing services, effective from August 19, due to complaints from taxi drivers about unfair competition and market disruption [4][5]. - Other regions, including Jiangxi, Zhejiang, Henan, and Guangdong, have also taken steps to curb low-price competition to protect drivers' rights [4]. Market Dynamics - The ride-hailing market has seen significant competition, leading to a variety of service options and price points, which has resulted in a positive cycle of price reduction, market expansion, and product upgrading [10][19]. - The existence of "fixed-price" orders is not the only option for passengers, as ride-hailing apps offer a wide range of services at different price levels [10][21]. Misconceptions about Competition - The term "involution" has been misused to describe competitive pricing strategies, which can actually lead to market expansion and innovation rather than inefficiency [8][9]. - Low pricing can be a reflection of societal progress and can improve living standards for ordinary people [9][10]. Impact on Drivers and Passengers - Banning "fixed-price" orders may harm both passengers and drivers, as it reduces passenger choice and could lead to higher fares, ultimately decreasing demand for rides [12][14]. - Drivers' income is influenced by consumer demand; if fewer passengers use ride-hailing services due to higher prices, drivers may face reduced earnings [11][15]. Regulatory Perspective - Current regulatory approaches often view the ride-hailing market as an extension of the traditional taxi market, which overlooks the unique dynamics and technological advancements of ride-hailing platforms [18][19]. - The efficiency of "fixed-price" orders addresses key consumer concerns, such as price certainty and reduced disputes, benefiting both passengers and drivers [20][21]. Platform Commission Structure - Recent announcements from ride-hailing platforms indicate a reduction in commission rates, with some platforms lowering their maximum commission to 27% [22]. - The inconsistency in national policies complicates platform operations and may hinder the ability to lower commissions further [22].