晚点独家丨AI 硬件 Haivivi 完成 2 亿元 A 轮融资，将推出毛绒奥特曼 IP 新品

Core Viewpoint - Haivivi, an AI toy company, has recently completed a Series A financing round of 200 million yuan, led by prominent investors including CICC Capital and Sequoia China Seed Fund, indicating strong market interest and potential for growth in the AI toy sector [5][8]. Company Overview - Haivivi has secured licenses for well-known IPs such as Ultraman and Peppa Pig, and is developing its own IPs, with plans to release over a dozen new IP products in the second half of the year [5][8]. - The company has doubled its workforce to approximately 60 members, focusing on product research, IP operations, and content creation [8]. Product Development - The first-generation product, BubblePal, has sold over 200,000 units, exceeding initial sales expectations [4][9]. - The upcoming second-generation product, CocoMate, features hardware embedded within plush toys, allowing for simpler user interaction and outdoor use without WiFi limitations [9][10]. Market Insights - The global plush toy market exceeds $10 billion annually and continues to grow, highlighting the potential for Haivivi's innovative products [8]. - In 2023, adult spending on toys reached $7 billion, accounting for 28% of total toy sales, indicating a growing market for adult-oriented AI companionship products [10]. Competitive Landscape - The industry is divided into two categories of companionship hardware: simple non-interactive toys and more complex robots that combine voice interaction and movement [10]. - Major players in the AI toy space, such as ByteDance and MiniMax, are providing end-to-end voice solutions, while companies like Pop Mart are exploring the integration of AI with trendy toys [11].