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Core Viewpoint - The article discusses the emergence of new regulations in the lending industry, particularly focusing on the "assisted lending" sector, which has been criticized for hidden fees and high-interest rates that often exceed legal limits [9][10][12]. Group 1: Industry Signals - The push for new regulations in assisted lending is driven by increasing consumer complaints, with significant numbers reported regarding "usury" and "violent collection" practices [13][14]. - The original intent of consumer finance was to stimulate consumption and reduce reliance on exports and fixed asset investments, but many institutions have deviated from this goal [16][17]. - Regulatory measures have been implemented to address industry chaos, with over 300 small loan companies reportedly exiting the market due to various issues [20]. Group 2: Regulatory Changes - The new assisted lending regulations will take effect on October 1, 2025, requiring all fees to be included in the comprehensive annualized interest rate, which cannot exceed 24% [10][11]. - The regulations aim to eliminate high-interest loans in the 24%-36% range, which have been associated with high default rates [21][22]. - The market is expected to undergo significant consolidation, with a shift in market share towards compliant and well-operated platforms [22]. Group 3: Industry Response - In anticipation of the new regulations, many lending institutions are exploring new product models to circumvent the rules and maintain profitability [26][27]. - Current strategies include bundling loans with membership benefits or insurance, although these may not fully cover the costs associated with higher interest rates [28][30]. - Some companies are also offering credit risk assessment services, which may not provide substantial value to borrowers [33]. Group 4: Funding Challenges - The supply of funds for loans in the 24%-36% range is tightening, with significant shortages reported across the industry [39]. - Traditional funding sources, such as city commercial banks and small loan companies, are becoming increasingly difficult to access [38]. - There are indications that some companies may attempt to bypass regulations by using trust companies, although these are also subject to oversight under the new rules [42][43].