KWEICHOW MOUTAI(SH:600519) 新华网财经·2025-08-27 08:40Core Viewpoint - Moutai 1935 has established itself as a "billion-level ace" since its impressive debut in 2022, and is set to launch a new product on August 25, 2025, with a focus on quality and cultural depth [1][12]. Group 1: Product Launch and Sales - The new Moutai 1935 product will be available for online pre-sale on major platforms such as JD.com, Tmall, and Douyin starting August 25, 2025, with an official release during the "Seeking the Way of China" cultural event in Ya'an, Sichuan on August 28 [1][3]. - The company aims to achieve a revenue of 12 billion yuan in 2024, establishing a solid foundation for the billion-level product [5]. Group 2: Product Matrix and Cultural Integration - Over three years, Moutai 1935 has developed a rich and diverse product matrix, including various specifications to cater to different consumer segments, such as a 375ml option targeting younger consumers and a 1.935L version showcasing Eastern aesthetics [5]. - The brand emphasizes the integration of traditional culture with modern elements, enhancing emotional connections with consumers through cultural activities [9]. Group 3: Quality and Brand Development - Moutai 1935 focuses on quality as its core, with a commitment to selecting premium base liquor and meticulous blending, resulting in a product that is praised for its complex and elegant flavor profile [7]. - The brand's cultural initiatives, such as themed tasting events and the "Seeking the Way of China" IP, aim to root the brand in ecological and cultural contexts, reflecting a commitment to harmony and innovation [7]. Group 4: Anticipation and Market Response - As the brand's reputation grows, anticipation for the new Moutai 1935 product increases, with expectations for it to enhance the ceremonial and commemorative aspects of important moments in consumers' lives [9].