Keurig Dr Pepper(US:KDP) 36氪·2025-08-28 09:11Core Viewpoint - The coffee industry is undergoing significant changes, with major players like Starbucks and Costa considering sales amid competition from low-cost coffee brands. JDE Peet's acquisition of Peet's Coffee is part of a strategic adjustment by JAB Holdings, which aims to strengthen its position in the global coffee market [4][6][21]. Group 1: Market Dynamics - Starbucks China is reportedly for sale, attracting interest from prominent investors such as Carlyle, Hillhouse, and Tencent [4]. - Coca-Cola is evaluating the sale of Costa Coffee, which it acquired for £3.9 billion in 2018, and has begun initial discussions with private equity firms [5]. - Peet's Coffee, known for its premium offerings, has seen a 23.8% increase in adjusted EBIT for 2024, indicating resilience against the low-cost coffee market [7][14]. Group 2: JAB Holdings and Strategic Moves - JAB Holdings, a significant player in the coffee industry, is behind the acquisition of Peet's Coffee, which is part of a broader strategy to consolidate its coffee brands [6][17]. - The acquisition of Peet's Coffee by Keurig Dr Pepper (KDP) for €15.7 billion (approximately ¥1314.2 billion) is expected to enhance KDP's global coffee business [6][21]. - JAB has invested over $60 billion in coffee-related acquisitions since 2012, establishing a comprehensive coffee empire that includes brands like Douwe Egberts and Jacobs [18][21]. Group 3: Competitive Landscape - The rise of low-cost coffee brands like Luckin and M Stand has pressured premium coffee brands, leading to declining same-store sales for Starbucks in China [13]. - Despite the competitive environment, Peet's Coffee has maintained strong sales and is launching a new brand, "Ora Coffee," targeting the mid-range price segment to compete with low-cost offerings [15][22]. - JAB's long-term investment strategy focuses on acquiring industry leaders with brand value and growth potential, which positions it well against competitors like Nestlé [23].