【独家专访】「南京鸭店」：一只留学“小鸭”开了一家南京城的碳水快乐店！

Core Viewpoint - The article highlights the unique story of "Duck Bread," a bakery in Nanjing that creatively combines traditional baking with innovative flavors and a personal touch from its founder, Duck Duck, who aims to create a space that reflects her passion for baking and connection with customers [3][49]. Group 1: Founder’s Journey - Duck Duck, a returnee from studying spatial design in the UK, initially explored baking during the pandemic, leading to a deep dive into the world of bread-making [5][6]. - She discovered that many bakers come from diverse professional backgrounds, citing the therapeutic nature of baking as a common reason for their career shifts [8]. - Her academic research linked baking to increased serotonin levels and reduced anxiety, solidifying her commitment to the craft [9][12]. Group 2: Bakery Concept and Philosophy - "Duck Bread" emphasizes a philosophy of "natural, pure, and high playability," with a focus on slow fermentation and homemade yeast [19][31]. - The bakery offers a limited but exquisite range of products, including unique items like jasmine soy milk toast and duck-themed creations, reflecting a blend of local and European influences [21][26]. - Duck Duck aims to create a balance between traditional slow baking and the fast-paced consumer expectations in China, striving to educate customers about the art of bread-making [17][49]. Group 3: Business Model and Customer Engagement - The bakery operates primarily through online platforms, allowing for a focus on product quality without the burden of high rental costs [35][46]. - Customer engagement is fostered through social media, where Duck Duck shares stories behind her products and encourages feedback for continuous improvement [32][46]. - The rapid iteration of products and flavors keeps the offerings fresh and exciting, with a strong emphasis on customer experience and satisfaction [31][37]. Group 4: Challenges and Future Plans - Duck Duck faces significant pressure managing the bakery alone, dealing with inventory challenges and the demands of customer expectations [42][46]. - Despite the challenges, she remains optimistic about exploring healthier, sustainable recipes and developing user-friendly packaging for home consumers [46][49].