从通勤到旅途，你正在等一台「全面的车」

Core Viewpoint - The consumer demand has shifted from merely "buying a car" to "buying a complete scenario solution" that meets various lifestyle needs [6][11]. Group 1: Product Launch and Market Response - The first travel car from Hongmeng Zhixing, the Xiangjie S9T, was launched for pre-sale on August 18, with an initial price of 328,000 yuan, achieving over 10,000 orders in just one hour and 20,000 within 24 hours [3][6]. - The performance of Xiangjie S9T is exceptional, especially for a young brand that has only been in the market for a little over a year [6][12]. - The vehicle's appeal lies in its ability to combine the elegance of a travel car with the functionality of an SUV and the handling of a sedan, positioning it as a comprehensive solution rather than a niche product [8][12]. Group 2: Changing Consumer Preferences - The demand for travel cars in China is being redefined, with consumers increasingly valuing practicality, comfort, and the ability to cater to both personal and family needs [11][12]. - The younger middle-class demographic is particularly focused on the alignment of vehicles with their lifestyle, willing to pay for cars that facilitate spontaneous travel and family outings [11][12]. Group 3: Design and Aesthetics - The Xiangjie S9T stands out with its elegant design, which contrasts with the minimalist and tech-heavy designs prevalent in the current market [14][18]. - The vehicle's color options, particularly the "Xianzhong Green," have resonated well with consumers, with this color accounting for 55% of initial sales [15][17]. Group 4: Technological Advancements - The Xiangjie S9T features the HUAWEI ADS 4, which significantly enhances driving safety and efficiency, likened to having a "digital driver" [20][21]. - The vehicle is equipped with a comprehensive array of sensors, providing full situational awareness and safety features [21][25]. Group 5: Market Positioning and Strategy - The Xiangjie S9T is positioned to compete not only in the travel car segment but also to attract potential customers from the SUV and luxury sedan markets [12][39]. - The vehicle's pricing strategy offers a higher density of smart features and experiences compared to traditional luxury travel cars, making it a compelling choice in the 300,000 yuan range [25][39]. Group 6: Sales Performance and Customer Demographics - The Xiangjie S9T has seen a significant increase in foot traffic and orders, particularly from regions like the Yangtze River Delta and Pearl River Delta, indicating strong demand for long-distance travel vehicles [34][36]. - The customer profile for the Xiangjie S9T is predominantly aged 30-48, with a notable increase in female buyers, suggesting a broader market appeal [37][38]. Group 7: Strategic Insights - The success of the Xiangjie S9T is part of a broader strategy by Hongmeng Zhixing, which has effectively leveraged its technology ecosystem to build consumer trust and brand recognition [40][43]. - The company has adopted a systematic approach to product development, ensuring that each model addresses market gaps while maintaining a cohesive brand strategy [42][43].