2025年第33周：跨境出海周度市场观察

Group 1: Pharmaceutical Industry - The Chinese innovative drug industry is transitioning from "generic" to "innovation," driven by policy reforms such as the 2015 drug regulatory reform and the 2018 centralized procurement policy, leading to increased R&D investment and a significant rise in innovative drug pipelines [3][4] - The proportion of Chinese FIC (First-in-Class) drugs has increased from 9% to 31% over the past decade, with leading products like Zebutine showing internationally competitive efficacy [3][4] - The overseas expansion of Chinese innovative drugs occurs in three phases: primarily through licensing out, followed by self-initiated international clinical trials or "NewCo" models, and finally achieving global sales, with companies like BeiGene leading the way [3][4] Group 2: E-commerce and Retail - In the first half of 2024, China's cross-border e-commerce imports and exports reached approximately 1.32 trillion yuan, with a year-on-year growth of 5.7%, showcasing significant industry resilience despite a slowdown in growth [15] - Emerging markets such as the Middle East, Latin America, and Africa have shown strong performance, with traffic growth exceeding 40%, indicating a shift in trade partnerships [15] - The "four small dragons" of Chinese cross-border e-commerce (TEMU, TikTok Shop, SHEIN, AliExpress) are rapidly expanding through innovative models like low pricing and content-driven strategies, contributing to a projected global e-commerce sales of $6.8 trillion by 2025 [16] Group 3: Cultural and Creative Industries - Chinese cultural products, characterized by a blend of traditional and modern elements, have gained global popularity, with successful examples like "Black Myth: Wukong" breaking cultural barriers and inspiring global trends [6] - The success of cultural exports relies on balancing deep cultural representation with accessible popular culture, supported by technological advancements and new platforms [6] Group 4: Hydrogen Energy - Chinese hydrogen energy companies are accelerating internationalization, with 44 overseas projects this year, covering the entire industry chain from electrolyzers to hydrogen refueling stations [7][8] - The industry is transitioning from a cost-driven model to a value-driven approach, aiming for the global standardization of "Chinese standards" [8] Group 5: Gaming Industry - The 2025 ChinaJoy exhibition highlighted the rise of the Chinese gaming industry, with PC and console games showing significant export trends, supported by a global player base of 1.43 billion [9] - Chinese game developers are focusing on brand advertising to enhance long-term value, utilizing platforms like Twitch for targeted marketing [9] Group 6: ESG and Sustainability - Chinese companies are entering a "new era of going global" centered around ESG (Environmental, Social, and Governance) compliance, which is becoming a market entry requirement rather than a bonus [11] - The emphasis on ESG is crucial for enhancing long-term competitiveness and attracting talent, with small and medium enterprises encouraged to improve data management and reporting credibility [11] Group 7: Food and Beverage - The Chinese new tea beverage brands are rapidly expanding globally, particularly in Southeast Asia, driven by favorable demographics and cultural similarities [18] - Challenges include supply chain vulnerabilities and high compliance costs, necessitating localized supply chains and product adaptations [18] Group 8: Automotive Industry - Changan Automobile's elevation to a state-owned enterprise signifies a new model for China's automotive globalization, focusing on "ecological going global" and leveraging national support [29] - The company aims for 30% of its sales to come from overseas by 2030, with a focus on high-end brands and advanced technologies [29]