Core Viewpoint - The management of the company expresses caution regarding the sustainability of high delivery subsidies, emphasizing that the core of success lies in the products and services themselves [1][5]. Group 1: Delivery Subsidies and Sales Performance - High delivery subsidies effectively boosted sales and store profits in the first half of the year, but the company anticipates a gradual normalization of subsidy levels [3][5]. - A slowdown in the growth rate of delivery sales in July compared to June indicates the diminishing effect of subsidies [3][5]. - The management maintains a long-term gross margin target of approximately 30%, expecting more cost reduction benefits as scale and efficiency improve [1][13]. Group 2: Domestic Market Expansion - The company plans to solidify its market leadership and deepen its store network, identifying significant untapped opportunities in tourist spots, industrial parks, highway service areas, and lower-tier markets [5][4]. - Despite the cautious approach towards reliance on delivery subsidies, the domestic business remains robust [4]. Group 3: Development of "Lucky Coffee" - "Lucky Coffee" is positioned as a second growth curve for the company, leveraging group capabilities and direct sourcing advantages from coffee-producing countries [7][8]. - The brand complements the existing tea beverage menu by offering freshly ground coffee, enhancing market penetration [8]. - The company is implementing supportive measures for franchisees, including fee reductions and strategic price adjustments in first-tier cities [8]. Group 4: Overseas Market Adjustments - The decline in store numbers in overseas markets, particularly Vietnam and Indonesia, is attributed to proactive operational adjustments aimed at improving store quality [9][10]. - The management reports positive signs of performance improvement in these markets following operational optimizations, with some relocated stores achieving over 50% sales growth [10]. - Expansion in other markets like Thailand and Malaysia is progressing smoothly, with new entries planned in Kazakhstan and multiple countries in the Americas [11]. Group 5: Cost Management Strategies - The company effectively controls costs despite rising raw material prices through a diversified sourcing strategy [12]. - Management indicates that costs have not significantly increased, benefiting from a mix of raw materials and direct procurement strategies [12]. - Plans are in place to enhance supply chain efficiency in overseas markets within the next 1-2 years, including local sourcing of raw materials and evaluating the establishment of factories in distant markets [13].
高盛:蜜雪冰城的Q2,中国业务稳健增长,外卖补贴不可持续,越南、印尼“调整门店”
美股IPO·2025-08-28 04:59