选华为还是苹果？9月10日成旗舰机“决战日”

Core Viewpoint - The upcoming product launches from Apple and Huawei are set to intensify competition in the smartphone market, particularly on September 10, when both companies will unveil their new devices, including the iPhone 17 series and Huawei's Mate XTs series [3][9]. Group 1: Apple Product Launch - Apple's annual fall product launch is scheduled for September 10, 2023, at 1:00 AM Beijing time, featuring the iPhone 17 series and updated Apple Watch models [3][5]. - The iPhone 17 series will include four models: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, with the iPhone 17 Air replacing the Plus version and featuring a 6.6-inch display [5][7]. - Pricing for the iPhone 17 series is expected to remain stable for the standard version at approximately RMB 5999, while the iPhone 17 Air is anticipated to be around RMB 7199, and the Pro models will start at RMB 7999 and RMB 8584 respectively [7]. Group 2: Huawei Product Launch - Huawei's Mate XTs series launch is set for September 4, 2023, five days before Apple's event, indicating a strategic move to compete directly with Apple [9]. - The new Huawei foldable device will feature a new white color option and may include a stylus, with the official market release planned for September 10 [9]. Group 3: Market Competition - Recent market data indicates a significant shift in the Chinese smartphone market, with Huawei regaining the top position with 12.5 million units shipped, capturing an 18.1% market share, while Apple ranks fifth with 9.6 million units and a 13.9% share [11][12]. - Despite a 3.4% year-on-year decline in Huawei's shipments, its performance is notably stronger compared to other brands, driven by the success of the Pura 80 and Mate 70 series [13]. - In the high-end smartphone segment (priced above RMB 6000), Apple holds a dominant 65.81% market share, while Huawei follows with 24.38%, indicating fierce competition in this lucrative market [13][15].