Workflow
碧桂园服务收缩阵地、调整业务

Core Viewpoint - Country Garden Services has not yet recovered from its downturn, continuing to adjust amidst challenges in the property management sector [1] Financial Performance - In the first half of the year, Country Garden Services reported revenue of 23.19 billion yuan, a year-on-year increase of 10.2%, with a total of 8,108 managed property projects and a managed area of 10.6 billion square meters [1] - Revenue contributions from major business segments showed positive growth: property management service revenue was 13.61 billion yuan (up 6.7%), community value-added services revenue was 2.1 billion yuan (up 5.3%), and the "three supplies and one industry" business surged to 5.07 billion yuan, a year-on-year increase of 51.6% [1] - Despite maintaining a strong scale, the company's profit performance declined, with a gross profit of approximately 4.299 billion yuan (down 3.5%) and a core net profit of about 1.568 billion yuan (down 14.8%), resulting in a gross margin decrease to 18.5% [1] Cash Flow and Financial Management - The company experienced a net cash outflow from operating activities of 870 million yuan in the first half of the year, compared to a projected net inflow of 3.87 billion yuan by the end of 2024, attributed to seasonal expenditures and adjustments in prepayment strategies [2] - As of June 30, 2025, the company had bank and structured deposits of approximately 16.47 billion yuan, with sufficient cash reserves, and all due borrowings were repaid on time [2] - The proportion of revenue from related parties has significantly decreased from 20.3% in 2018 to 1.1% in the first half of 2025, indicating a shift towards independent market operations [2] Market Position and Strategy - The company is preparing for a trend of decreasing property management fees, reflecting ongoing industry challenges and the need for more standardized development [3][4] - Recent government policies aimed at addressing issues in the property service sector are expected to promote more compliant and trustworthy operations, which is seen as beneficial for long-term industry stability [4] - Country Garden Services has made progress in low-fee property markets, entering nearly 20 low-fee communities, and plans to seize opportunities in segmented markets [4] - The management emphasizes a customer-oriented approach for the next three to five years, aiming for reasonable profit margins and aligning service pricing with customer expectations [4] - The company is also investing in smart technology, artificial intelligence, and IoT to enhance service quality, operational efficiency, and customer experience [4]