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捷达品牌独立运营,一汽-大众首创合资新范式
汽车商业评论·2025-08-28 23:51

Core Viewpoint - The collaboration between China FAW, Volkswagen Group (China), and Chengdu Economic Development Zone marks a significant step in establishing the Jetta brand as a leading player in the Sichuan automotive industry, emphasizing local development and innovation [4][6]. Group 1: Strategic Developments - On August 29, a cooperation agreement was signed to establish a new company for the Jetta brand, aiming to enhance local operations and innovation capabilities [4]. - The partnership is a response to China's high-level opening-up policy and the Belt and Road Initiative, focusing on high-quality transformation of the Sichuan automotive industry [4][6]. - Starting in 2026, Jetta will introduce 11 new models tailored for the Chinese market, with a focus on electric vehicles [5][10]. Group 2: Technological Advancements - Jetta's first electric vehicle will utilize a self-developed SOA electronic architecture, marking a shift in technology leadership from foreign to local [8]. - The new CMP platform will reduce development time by 30% and optimize costs by 40%, enhancing Jetta's competitiveness in the electric vehicle market [10]. - The collaboration with local tech firms and the opening of source code by international suppliers signify a move towards a "China-led innovation" model in the automotive sector [14]. Group 3: Market Positioning and Future Plans - Jetta aims to penetrate the entry-level electric vehicle market, targeting a broader customer base and achieving comprehensive coverage of mainstream segments [6][18]. - By 2028, Jetta plans to launch five new products, including four electric models, while also exploring overseas markets, particularly in Central Asia [18]. - The partnership with local government and resources will facilitate a robust ecosystem for Jetta's operations, ensuring rapid market response and deeper localization [12][18].