7-8月传统淡季，销售情况究竟怎么样？

Core Viewpoint - The automotive market is experiencing a challenging period in July and August, traditionally seen as a sales off-season, with varying performance among different brands [1][10]. Group 1: Sales Performance - Overall customer traffic in August decreased compared to July, with a drop of 10% in foot traffic [2]. - Despite the decline in customer visits, the number of repeat visits increased by 10%, indicating sales managers are actively working to recover lost sales [2]. - Some brands reported stable sales performance, completing order targets without significant issues, while others struggled to meet sales goals [6][12]. Group 2: Pricing and Subsidies - Price reductions have been observed as manufacturers provided incentives to dealers, leading to a more competitive pricing environment [2][5]. - Local subsidies remain stable, but there are concerns about the potential discontinuation of government support, which is a significant factor for customers [9][11]. - The market is highly competitive, with customers focusing on price and new models, leading to a price war among brands [5][10]. Group 3: Market Outlook - September is expected to see an increase in customer traffic as brands push to meet quarterly targets, but the market remains divided due to ongoing competitive pressures [3][10]. - The upcoming October is anticipated to bring a sales peak as brands may increase discounts to stimulate sales, coinciding with the traditional peak season [10][12]. - There is a general optimism for Q4 as various policy-driven incentives are expected to boost consumer purchasing behavior [6][12].