达美乐中国营收利润大幅双增，比萨行业“优等生”的发展逻辑

Core Viewpoint - The company, 达势股份 (Domino's China), has demonstrated significant growth in revenue and profit, indicating strong operational performance and market expansion strategies [1][3][4]. Financial Performance - In the first half of 2025, the company achieved a revenue of RMB 2.593 billion, a year-on-year increase of 27% [1]. - Adjusted net profit reached RMB 91.42 million, reflecting a substantial year-on-year growth of 79.6% [1]. Market Expansion Strategy - The company's revenue growth is attributed to its "deep and broad" store expansion strategy, which has successfully increased its store network across new markets [3][6]. - As of the end of the reporting period, the company had 1,198 stores in mainland China, covering 48 cities, solidifying its leading position in the market [6]. Performance in New Markets - New growth markets generated sales of RMB 1.509 billion, marking a 46.6% year-on-year increase, showcasing the company's resilience in competitive markets [5]. - The company achieved a sales record of over RMB 52 million on the opening day of its new store in Shenyang, setting a global single-store sales record [5]. Store Opening Goals - The company is on track to meet its goal of opening 300 new stores in 2025, having already opened 190 new stores in the first half of the year [7]. - As of August 15, 2025, an additional 43 stores were opened, with 27 under construction and 35 signed for future openings [7]. Brand Development and Consumer Engagement - The company focuses on product innovation to meet diverse consumer preferences, launching popular items like the "Cocoa Lava Cheese Crust" and expanding its durian pizza series [10][12]. - Engaging with younger consumers through creative marketing and brand collaborations has strengthened the brand's appeal and consumer loyalty [10][12]. Industry Trends - The increasing interest in Western fast food has led to market expansion, with Domino's China leveraging its product quality and operational strengths to contribute to the growth of the consumer economy [13].