Henglin(SH:603661) 市值风云·2025-08-29 10:16Core Viewpoint - The company has successfully transitioned from ODM/OEM to OBM, with OBM revenue surpassing ODM/OEM for the first time, accounting for 55.36% of total revenue, marking a significant milestone in its "manufacturing + service" transformation strategy [3][8]. Revenue Growth and Financial Performance - In the first half of 2025, the company achieved a revenue of 5.347 billion yuan, representing a year-on-year growth of 11.30%, despite a sluggish global furniture market [4]. - The net profit attributable to shareholders reached 181 million yuan, with a notable increase in Q2 performance, where revenue was 2.693 billion yuan, up 1.51% quarter-on-quarter and 9.92% year-on-year [4]. - The company has maintained a strong focus on cost control, with sales expenses decreasing by 16.86% to 357 million yuan, while R&D expenses increased by 4.04% to 106 million yuan [5]. Shareholder Returns - The company plans to distribute a cash dividend of 5.50 yuan per 10 shares, totaling approximately 76.49 million yuan, with a distribution ratio of 42.17% [5]. - This marks the eighth cash dividend since the company went public, reflecting its commitment to shareholder returns [5]. Product and Market Development - The company has diversified its product matrix, with stable contributions from core categories such as office furniture (1.445 billion yuan) and soft furniture (680 million yuan) [9]. - The transition to smart home products has shown positive results, with the company showcasing innovative ergonomic chairs and sofas at international furniture expos [10]. - The overseas market remains a significant revenue source, supported by production bases in Vietnam and Switzerland, which mitigate uncertainties in international trade [10]. Strategic Initiatives - The company is focused on a dual strategy of "manufacturing out and brand out," enhancing its global competitiveness through innovation and efficient production [12]. - It has established a global production capacity across multiple countries, enabling quick response to customer demands and enhancing customer loyalty [13]. - The company is actively expanding its e-commerce channels, leveraging platforms like Amazon and Walmart, and building a comprehensive global supply chain management system [13]. Long-term Outlook - With improved brand strength, optimized production capacity, and domestic market expansion, the company is well-positioned for sustainable high-quality growth [14].