外卖大战与AI芯片:变轨中的阿里巴巴
36氪未来消费·2025-08-30 08:17

Core Viewpoint - Alibaba has emerged as the biggest winner in the first quarter of the instant retail war, with Q2 revenue and profit exceeding market expectations, driven by improvements in various business segments [4][8]. Financial Performance - Alibaba's Q2 revenue grew by 10% year-on-year, surpassing the market expectation of 6%, while operating profit reached 35 billion yuan, only down 3% year-on-year [4]. - The net profit under non-standard accounting fell by 18%, but this was significantly better than JD's -49% and Meituan's -89% [4]. - The new Chinese e-commerce group reported an EBITA of 38.4 billion yuan, a year-on-year decline of 21%, indicating a significant investment in the instant retail segment [11]. Strategic Developments - The "user-first, AI-driven" strategy implemented over the past two years has shown significant results, with Taobao Flash Purchase achieving a monthly transaction user base of 300 million, a 200% increase compared to before April [4][15]. - Alibaba Cloud's AI revenue accounted for 20% of its overall revenue, with AI-related product revenue growing for eight consecutive quarters at triple-digit rates, leading to a 26% year-on-year revenue increase [4][18]. Market Reactions - Following the impressive Q2 results, Alibaba's stock price surged, with a pre-market increase of nearly 7% and a post-market rise of 13%, adding 260 billion yuan to its market capitalization [8][12]. - The market's positive feedback was attributed to the strong performance of Alibaba's cloud and AI segments, which alleviated concerns about the company's ability to sustain technological investments [18]. Competitive Landscape - The intense competition in the instant retail sector has led to significant losses for major players, with Alibaba spending 15.6 billion yuan in Q2, the highest among its competitors [12][13]. - Despite the high costs associated with entering the instant retail market, Alibaba's management remains confident in the long-term potential of this investment, viewing it as a strategic opportunity to enhance its e-commerce platform [16][20]. Future Outlook - Alibaba plans to continue investing heavily in its instant retail segment, with an additional 50 billion yuan allocated to support growth [13][20]. - The company is also focusing on AI and cloud computing, with significant capital expenditures expected to drive future growth and maintain its competitive edge in the market [18][19].