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Core Viewpoint - Miniso's total revenue reached 9.393 billion yuan, a year-on-year increase of 21.1%, while profit decreased by 23.1%, primarily due to the acquisition of a 29.4% stake in Yonghui Supermarket, which has negatively impacted Miniso's financial performance [2][4]. Group 1: Financial Performance - Miniso's revenue for the period was 9.393 billion yuan, reflecting a 21.1% year-on-year growth [2]. - The company's profit, however, saw a decline of 23.1% during the same period [2]. Group 2: Strategic Direction - CEO Ye Guofu has outlined a new growth strategy for Miniso, focusing on a dual approach of "international IP + self-owned IP" [3][4]. - This strategy is influenced by the success of the IP company Pop Mart, which reported a revenue of 30 billion yuan for the year [4]. Group 3: TOP TOY Brand Performance - TOP TOY, a brand under Miniso, generated 742 million yuan in revenue, marking a 73% increase, driven by rapid growth in the number of stores [5]. - As of mid-2023, TOP TOY had 293 stores, including 10 opened overseas since its international expansion began [5]. - The brand has signed contracts with nine toy artists, with the IP "Youyoujiang" expected to achieve sales of 40 million yuan this year and over 100 million yuan next year [5]. Group 4: Future Plans and Market Position - Miniso is evaluating the potential for a separate listing of its TOP TOY brand, which is still in the early stages of assessment [6]. - If successful, this could position Miniso as a significant player in the blind box market, similar to Pop Mart [7]. - TOP TOY has received new financing led by Temasek, achieving a post-investment valuation of approximately 10 billion HKD [8]. Group 5: Expansion Goals - TOP TOY plans to open over 1,000 stores in 100 key global shopping districts over the next five years, with a target of 50% to 60% year-on-year growth in store numbers by 2025 [8][9]. - The brand aims for overseas sales to account for over 50% of its total sales in the future [9]. Group 6: Challenges Ahead - Despite the ambitious plans, Miniso faces challenges in managing its self-owned IP, as the experience in operating self-owned IP differs significantly from licensing established IPs [10]. - The success of Pop Mart's self-owned IP is attributed to years of experience in nurturing and managing IP, which is a complex process [10].