2025年中国食品零售行业数字化研究报告

Core Insights - The food retail industry is experiencing a shift towards digitalization, driven by the inefficiencies and high losses in traditional retail formats such as supermarkets and convenience stores, leading to a focus on specialized food categories and accelerating the chain process in food retail [1][6][9] - The overall digitalization level in the food retail sector is currently low, but increasing chain rates will promote digital transformation, focusing on efficiency upgrades and experience reconstruction [1][9] - The digital reconstruction of the food retail sector is based on the concept of "people-goods-scene," with cash register systems serving as key data touchpoints, alongside supply chain management systems and omnichannel operation systems [1][12] Digitalization Demand Background - The food retail industry is characterized by a large number of decentralized community stores, but the overall digitalization level remains low. The rise of new business formats is pushing for an accelerated digital transformation in the sector [9] - Digitalization can integrate supply chains, optimize procurement costs, and enhance management efficiency while reducing inventory waste [9] - The transformation will focus on improving supply chain management efficiency and reconstructing consumer experience through omnichannel operations [9] Evolution of Food Retail Formats - The transition from traditional supermarkets to specialized new formats is accelerating, with the emergence of brand snack chains, community fresh supermarkets, and other vertical formats [6] - Focusing on specific categories allows startups to quickly establish brand recognition and reduce SKU complexity, leading to lower operational costs and rapid expansion for leading companies [6] Digitalization Framework - The core of food retail digitalization lies in reconstructing the collaborative relationship between people, goods, and scenes, with a focus on consumer-centric omnichannel operations, transparent supply chain management, and transforming traditional transaction venues into digital hubs [12] Cash Register System - The cash register system integrates payment, inventory management, and promotional activities, enhancing operational efficiency and providing critical data support for the "people-goods-scene" linkage [19] - Different food categories require tailored cash register systems to meet their unique sales and promotional needs [19] Supply Chain Management System - The supply chain management (SCM) system connects production and sales, maintaining supplier relationships and managing logistics [26] - It enhances efficiency, controls costs, and mitigates risks by integrating the entire process from procurement to sales [26] Omnichannel Operation System - The omnichannel operation system is the central engine for integrating multiple business touchpoints, accumulating data assets, and reconstructing the relationship between people, goods, and scenes [33] - It enables refined operations based on comprehensive customer behavior analysis and integrates sales data for business feedback [33] Future Market Outlook - The food retail market is vast, with the retail GMV expected to exceed 7 trillion yuan in 2024 and grow to 8.7 trillion yuan by 2029, driven by the expansion of lower-tier markets and the rise of instant retail models [38] - Digitalization is becoming a key competitive factor, and companies that can leverage market opportunities will have significant growth potential [38] Digitalization Trends - Food retail digitalization vendors are building a three-in-one technology closed loop of cloud, data, and intelligence, with cloud-native architecture providing robust support for agile business operations [45] - The integration of AI technologies into supply chain management and user operations is driving the digital upgrade of the food retail sector [45]