极氪9X 48小时一线预售快报

Group 1: Order Situation - The average new orders per store range from 90 to 120 units, with a 20% increase in store visits and a 30% visit conversion rate [1][2] - Most stores have not yet received display and test drive vehicles, but pre-sale performance is strong, with customers willing to place orders despite perceiving the prices as high [1][2] Group 2: Customer Profile - The typical customer is aged between 35 to 45 years, with a male representation of 90%, primarily consisting of BBA vehicle owners looking to upgrade [1][5] - The customer base is economically strong, often comprising corporate executives and early adopters of Zeekr vehicles, with a noticeable increase in the proportion of executives compared to the Zeekr 009 model [5] Group 3: Configuration Preferences - Among the configurations chosen, 70% opted for the Hyper version, 20% for the Ultra version, and 10% for the Max version [4] - The main exterior color chosen is "Extreme Night Black," while "Moon Shadow Blue" is the preferred interior color [4][6] - Customers have shown high appreciation for the Zeekr 9X's exterior and interior design, particularly the transition from a single 16-inch screen to a dual-screen setup, which has significantly boosted purchase intent [6] Group 4: Competitive Comparison - Out of 10 customers, 3 compared the Zeekr 9X with the AITO M9, 1 with NIO ES8, and 1 with Li Auto L9/MEGA [8] - Customers expressed a strong preference for the Zeekr 9X's exterior design and are willing to pay for it, with a focus on aesthetics and differentiation compared to competitors [9] - Customers comparing with the AITO M9 are particularly interested in high-end configurations and delivery timelines, while those considering the Li Auto L9 focus more on pricing and specific features [9]