车fans·2025-09-01 00:34Core Viewpoint - The article discusses the sales performance and customer demographics of the small pure electric SUV, Yuan UP, highlighting its market position and competition with other models like Xingyuan and Dolphin [1][9][13]. Sales Performance - In August, the dealership sold nearly 30 units of Yuan UP, primarily in the first half of the month, with a noticeable drop in sales in the latter half due to the end of local subsidies [1][2]. - The most popular configuration was the 99,800 yuan "Vitality Version," accounting for 50% of sales, while the 401KM "Surpassing Type" was the least sold, with only one unit sold in a year [4][20]. Customer Demographics - The primary buyers of Yuan UP are small asset families or young professionals looking to upgrade or purchase a second vehicle [6][8]. - Customers often compare Yuan UP with models like Xingyuan and Dolphin, with a preference for SUVs over hatchbacks in smaller cities [9][14]. Competitive Analysis - The entry price of Xingyuan at 68,800 yuan significantly undercuts Yuan UP's previous starting price of 99,800 yuan, impacting its sales [13]. - Despite the price competition, customers have reported a better driving experience and larger space in Yuan UP compared to its competitors [14]. Customer Satisfaction and Complaints - Overall customer satisfaction is high, although some complaints include the absence of features like an electric tailgate in the top configuration, which competitors offer [20]. - Maintenance costs for Yuan UP are low, with annual maintenance priced at 165 yuan [21]. Recent Developments - The launch of the new "Navigator Version" has increased customer interest, although initial marketing efforts were limited [22].