2025年中国舒适眼镜白皮书

Overview - The eyewear industry is rapidly evolving towards diversification and upgrading, with a clear trend towards specialization and scale [2] - The transition from basic functionality to comfort experience is driven by technological innovations and new materials, leading to lightweight and comfortable eyewear [2][4] - Increased eye strain among residents has made comfort a necessity, with diverse usage scenarios prompting product segmentation [4] Consumer Behavior - The prevalence of myopia has led to a norm of wearing frame glasses, with a trend of one person owning multiple pairs based on different scenarios [2][12] - Comfort is a common demand among myopic individuals, with varying focus on comfort depending on the usage context [2][23] - Consumers typically rely on social media for product information and then prefer offline stores for purchasing, with comfort being the primary decision factor [25][31] Market Trends - The eyewear retail market is projected to reach a scale of 94.4 billion yuan in 2024, with sustained growth in retail sales driven by increased consumer awareness of vision health [7][9] - The eyewear industry is entering a phase of high-quality development, with brands focusing on consumer demands and continuously upgrading products [7][9] Product Design - The comfort eyewear standard includes six core elements: overall design, local design, weight, material, style, and color [2][40] - Brands like Palimon emphasize "lighter and more comfortable" eyewear through a combination of comfort design, materials, and aesthetic color [2][39] - The design must consider both functional comfort and experiential comfort, ultimately enhancing emotional resonance with consumers [43] Purchasing Decisions - Initial purchase considerations prioritize product features, followed by reputation and brand, with comfort being the foremost concern during the decision-making process [28][31] - Consumers exhibit rational spending behavior, selectively paying for personalized services and innovative marketing that align with their preferences [48] Brand Strategy - Brands are leveraging product upgrades and innovative marketing to drive growth, focusing on precise adaptation to user needs and high-end experiences [45][46] - Palimon's three-dimensional comfort standard aims to meet user demands comprehensively, transforming comfort from a vague concept into a tangible experience [43]