Core Viewpoint - The article discusses the pitfalls of using AI in marketing and product representation, highlighting the absurdities that arise when AI-generated content lacks common sense and understanding of reality [3][11][61]. Group 1: AI Misuse in Marketing - A recent incident involving a snack brand, Liangpin Puzi, showcased the absurdity of AI-generated images, where peanuts were depicted growing on trees, leading to public ridicule [11][12][19]. - The brand acknowledged the error and apologized, indicating a lack of oversight in using AI for image generation [11][61]. - This incident reflects a broader issue where AI fails to grasp basic biological facts, resulting in misleading representations [17][19]. Group 2: Broader Implications of AI in E-commerce - The article points out that AI-generated images are increasingly used in e-commerce, often leading to unrealistic expectations for consumers, as many models may not be real but AI-generated [27][29]. - There are reports of businesses using AI to create deceptive images of their products, which can mislead customers and result in dissatisfaction upon delivery [31][41]. - The rise of AI in marketing has led to a new form of consumer fraud, where buyers manipulate AI-generated images to claim refunds for products that were not as advertised [49][57]. Group 3: Regulatory Response and Future Considerations - The article emphasizes the need for stricter oversight and regulation regarding the use of AI in marketing to prevent misleading practices [61][62]. - It warns that as AI technology evolves, consumers must remain vigilant and critical of overly perfect or bizarre images, as they may not reflect reality [63][65]. - The incident serves as a reminder that independent thinking and respect for rules are essential in an AI-driven future [66].
花生上树了?AI竟然敢这么玩