2025年中国电竞行业研究报告

Market Development - The Chinese esports market is projected to reach approximately 179 billion yuan in 2024, reflecting a year-on-year growth of 5.5%, indicating a robust development trend [4] - The user base for esports in China is expected to be around 511 million in 2024, with a slight year-on-year increase of 0.6%, showing a stable user scale at a high level [7] Industry Dynamics - The current core dynamics of the Chinese esports industry include accelerated internationalization, establishment of standardized systems, diversification of ecosystems, and widespread public participation, all of which are expected to drive the continuous growth and prosperity of the esports market [1] - The esports industry is experiencing a transition towards sports professionalism, with the potential for the esports Olympics to propel the industry into a new stage of mature development [2] User Characteristics - Esports users are gradually expanding from a younger demographic to a broader age range, with 68.5% of users aged 30 or below and 31.5% aged above 30, indicating a shift in user demographics [27] - A significant majority of esports users, 79.4%, believe that esports are important to their lives, and 90.5% hold a positive and optimistic view of the future development of the esports industry [32] Development Trends - The future of the Chinese esports industry is expected to showcase trends such as globalization, emphasis on long-term value, diversification of business models, and adaptation for older demographics, which may lead to new breakthroughs in the industry [1][41] - The esports industry is moving towards sustainable development and long-termism, balancing commercial returns with social value, and transitioning from a "traffic economy" to a "value economy" [41] Standardization - The establishment of industry and talent standards is becoming increasingly important, with a shift from experience-driven to rule-driven development, enhancing stability and replicability in the esports sector [19][20] - The dual-track approach of vocational training and academic education is being implemented to cultivate more professional talent in the esports industry, addressing the talent gap effectively [20] Diversification - The diversification of esports content, industry ecology, and cooperation areas is unlocking further growth potential, transitioning the industry from a gaming focus to a broader entertainment ecosystem [21] - The esports industry is witnessing a rise in cross-industry collaborations, enriching content and forms, and injecting innovative momentum into sustained development [21] Popularization - The popularization of esports is breaking traditional user limitations, expanding the audience from professional stages to broader public life scenarios, thus promoting the dissemination of esports culture and social values [25] - The increasing recognition of esports among a wider demographic, including older users, is creating a "silver-haired esports" market, which is becoming an important growth segment [49]