问界M8纯电上市，它的对手都是谁？

Core Viewpoint - The launch of the AITO M8 electric vehicle at a price range of 359,800 to 449,800 yuan positions it competitively in a crowded SUV market, with significant attention on its main competitors [1] Product Competitiveness - The AITO M8 is competitive in terms of product features against rivals like Li Auto i8, Lada L90, and Tesla Model Y, excelling in dimensions, range, battery specifications, smart technology, comfort, safety, and intelligent driving capabilities [2] - The starting price of 359,800 yuan is seen as a strong value proposition, especially as it offers comparable features to its competitors [2] - User demographics indicate a primary focus on brand strength, smart technology, comfort, battery specifications, and safety, with a significant portion of customers being families with children [2] Competitive Landscape - The AITO M8 is expected to impact competitors like Li Auto and NIO, particularly the Li Auto i8, which faces challenges due to its design and recent public relations issues [3][4] - NIO's upcoming ES8 model is anticipated to be priced similarly to the M8, intensifying competition in the 400,000 yuan price segment [3] - The AITO M8's product strength is largely attributed to Huawei's HarmonyOS and intelligent driving features, which have received positive user feedback [4] User Preferences - At this price point, consumers prioritize vehicles without significant shortcomings, focusing on aspects like range, features, and intelligent driving capabilities [7] - The AITO M8 is perceived as appealing to older demographics, particularly families, while competitors like Tesla Model Y attract a younger audience seeking brand prestige and driving performance [10][11] - The overlap in target demographics between AITO M8 and Li Auto i8 suggests a direct competitive relationship, with both brands appealing to similar customer bases [11]