奔驰终于开始修仙了

Core Viewpoint - Mercedes-Benz has shifted its strategy to focus on brand prestige and extreme performance in the electric vehicle (EV) market, rather than competing on price or sales volume [10][14]. Group 1: Performance and Records - Mercedes-Benz recently held a pure electric endurance race, achieving a remarkable distance of over 40,000 kilometers in just seven days, averaging over 300 kilometers per hour [3][7]. - The company aims to set records that other automakers must acknowledge, positioning itself as a leader in extreme performance [10][14]. Group 2: Brand Prestige - The brand's value lies in its prestige; unlike competitors that can engage in price wars, Mercedes-Benz must maintain its image of luxury and exclusivity [10][14]. - The perception of being a prestigious brand is crucial, as customers seek a sense of respect and status associated with owning a Mercedes-Benz [10][12]. Group 3: Strategic Positioning - Mercedes-Benz recognizes that competing on production volume or price is not viable; instead, it will leverage its heritage and technological advancements to create a narrative around being a "century-old electric" brand [10][14]. - The company plans to maintain its high-end image by occasionally updating its EQ product line and showcasing its record-breaking electric vehicles [14].