今天，董明珠对手IPO了

Core Viewpoint - AUX Electric officially listed on the Hong Kong Stock Exchange on September 2, 2023, with an IPO price of HKD 17.42 per share, resulting in a market capitalization of approximately HKD 27 billion [4][5]. Group 1: Company Background - AUX Electric was founded by Zheng Jianjiang, a grassroots entrepreneur from Ningbo, who transitioned from a car repairman to the head of the world's fifth-largest air conditioning provider [4][6]. - Zheng adopted a low-price strategy, which he described as pricing his air conditioners about 60% lower than imported products and 30% lower than domestic competitors, allowing AUX to become the fourth largest in China within five years [6][7]. Group 2: Market Position and Financials - AUX's market share has grown significantly, with projected revenues of CNY 195.28 billion, CNY 248.32 billion, and CNY 297.59 billion from 2022 to 2024, and adjusted net profits of CNY 14.49 billion, CNY 25.11 billion, and CNY 29.35 billion respectively [7]. - According to Frost & Sullivan, AUX is expected to hold a 7.1% market share in the global air conditioning market by 2024 [7]. Group 3: International Expansion - AUX has been expanding its overseas market since 2015, entering countries such as Brazil, Indonesia, Malaysia, Thailand, the United States, and Vietnam, with international sales contributing nearly half of its revenue [10]. - The company aims to use the funds raised from the IPO to enhance global research and development, upgrade smart manufacturing systems, and strengthen sales and distribution channels [10]. Group 4: Competitive Landscape - AUX has faced criticism from industry peers, particularly from Gree's Dong Mingzhu, who accused it of disrupting the market through aggressive pricing and alleged unethical practices [7]. - The competitive landscape is highlighted by the fact that many Chinese companies, including Midea, are also pursuing IPOs in Hong Kong to facilitate global expansion [11].