老铺黄金招聘店员，月薪2万

Core Viewpoint - The article discusses the impressive financial performance of Laopu Gold, highlighting its luxury brand positioning and stringent hiring criteria for sales staff, which have attracted significant consumer interest and job applicants [4][11][12]. Financial Performance - Laopu Gold reported a revenue increase of 251% year-on-year, reaching 12.35 billion yuan, and a net profit increase of 286% to 2.268 billion yuan for the first half of 2025 [12]. - Same-store sales grew by 200.8%, with a gross margin of 38.1%, outperforming major competitors like Chow Tai Fook by nearly 10 percentage points [12]. - The company has expanded its loyal customer base to 480,000, with a 77.3% overlap in consumer demographics with luxury brands like Louis Vuitton and Cartier [13]. Hiring Practices - Laopu Gold has stringent hiring requirements, including height (160-168 cm), weight (under 110 jin), and a preference for candidates with a pleasant demeanor and appearance [5][8]. - The recruitment process involves multiple rounds, including initial screening by headhunters and interviews with HR and store managers, with a focus on personal appearance and communication skills [7][8][9]. - Despite the high standards, many applicants are drawn to the potential earnings of around 20,000 yuan per month, even for those without prior experience [5][10]. Market Strategy - The company has successfully positioned itself as a luxury brand, often referred to as the "Hermès of gold," and has seen a surge in consumer demand, even during price increases [12][14]. - Laopu Gold has opened its first international store in Singapore, with overseas revenue increasing by 455.2%, indicating a successful initial foray into international markets [15]. Stock Performance - Despite strong financial results, Laopu Gold's stock price has declined significantly from its peak of 1,108 HKD, closing at 710 HKD by the end of August 2025 [17][19]. - Concerns over rising inventory levels and cash flow issues have contributed to investor apprehension, as the company's inventory increased from 4.088 billion yuan to 8.685 billion yuan [19][20]. - The stock's volatility is also attributed to the concentration of shares and recent sell-offs by major shareholders following the expiration of lock-up periods [21][22].