DeepSeek等大模型集体“打标”，从此告别AI造假？

Core Viewpoint - The article discusses the implementation of the "Artificial Intelligence Generated Content Identification Measures," which mandates that all AI-generated content must be clearly labeled to protect users, especially those with limited discernment abilities, from misinformation and deception [8][44][65]. Group 1: AI Content Identification - Starting September 1, the "Artificial Intelligence Generated Content Identification Measures" requires all AI-generated content to be labeled, ensuring transparency [8]. - Major AI model companies like Tencent, ByteDance, and Alibaba have already begun updating their user agreements to comply with AI content labeling [6][7]. - The measures apply to various forms of content, including text, images, audio, and video, and require both service providers and users to adhere to labeling protocols [9][10]. Group 2: Impact on Users - The article highlights the growing concern over the ability of users, particularly the elderly, to discern AI-generated content from real content, leading to potential emotional and financial exploitation [16][22]. - Examples are provided where individuals were misled by AI-generated videos, illustrating the risks associated with the lack of clear identification [18][20]. - The introduction of AI content labels is seen as a necessary step to protect vulnerable groups from being misled by AI-generated misinformation [22][43]. Group 3: Global Context and Challenges - The article compares the new measures in China with similar regulations in countries like South Korea and Spain, noting that the U.S. lacks comprehensive federal regulations on AI content labeling [45][46]. - The challenges of enforcing AI content identification are acknowledged, with concerns that voluntary compliance by tech companies may not be sufficient to address the proliferation of misleading AI content [47][61]. - The article cites data indicating that human influencers earn significantly more than AI-generated content creators, highlighting the ongoing struggle for authenticity in the creator economy [63].