2026款岚图梦想家一线调查：成功拿下“非典型”用户，800V是关键

Core Viewpoint - The pre-sale success of the 2026 Lantu Dreamer, with over 10,000 orders in just one hour, indicates a significant shift in customer demographics, attracting potential users outside the traditional MPV market due to its advanced 800V architecture [1][28]. Group 1: Customer Insights - The typical MPV user profile has been traditionally stable, consisting mainly of large families or business users [7]. - Recent sales discussions reveal a growing interest from "atypical" MPV users, such as those initially targeting luxury SUVs like the Audi Q7 [8]. - A case study of a customer, Mr. Liu, illustrates the shift in perception towards MPVs, as he initially considered a luxury SUV but was influenced by the comfort and features of the MPV [9][10]. Group 2: Technological Advancements - The 2026 Lantu Dreamer is the first plug-in hybrid MPV to adopt the 800V architecture, addressing user pain points and expanding its market reach [22]. - The transition from traditional fuel-powered MPVs to electric and hybrid models has been driven by the need for improved battery capacity and charging speed, which the 800V system provides [24][25]. - Lantu's foresight in developing a native electric architecture has established a technological moat, enabling it to compete effectively in a rapidly evolving market [26]. Group 3: Market Implications - The pre-sale of the 2026 Lantu Dreamer, starting at 389,900 yuan, not only reflects strong initial demand but also signifies a strategic positioning through key technological advancements [28]. - The expected arrival of display and test drive vehicles from September 1 is likely to further boost order volumes [28].