国泰海通｜家电：龙头品牌经营稳健，关税扰动效应递减

Core Viewpoint - The report indicates that leading brands in the home appliance sector are operating steadily, with short-term tariff disturbances expected to have diminishing effects, and performance exceeding expectations mainly in small appliances and cleaning devices [1]. Group 1: Market Performance - In Q2 2025, the home appliance sector's revenue and profit grew by 5.6% and 3.1% year-on-year, respectively, with a slight deceleration compared to Q1 [2]. - The white goods segment saw revenue and profit growth rates of 5.8% and 6.0%, with leading brands outperforming second and third-tier brands, indicating an increase in industry concentration [2]. - The cleaning appliance segment experienced significant revenue growth of 31.5%, while OEMs faced a profit decline of 23.8% due to tariff impacts [2]. - The black goods segment reported revenue growth of 1.4% but a profit decline of 16.5%, with brand companies experiencing slower volume growth but continuing to raise average prices [2]. - The kitchen appliance sector faced challenges, with revenue and profit growth rates of -5.5% and +1.1%, respectively, particularly for integrated stoves, which saw declines of 39.6% and 16.8% [2]. Group 2: International Expansion and New Business - The overseas revenue share of the home appliance sector reached 39.5% in H1 2025, an increase of 1.4 percentage points year-on-year, indicating a trend towards international expansion [3]. - Companies are actively exploring new business areas, with Bull pushing into data centers and solar lighting, and Yitian Smart focusing on liquid cooling and computing power [3]. - In the core coverage of 40 companies, six exceeded revenue expectations, while four surpassed profit expectations, particularly in small appliances and cleaning devices [3]. Group 3: Investment Recommendations - The report suggests focusing on four main investment lines: 1) core drivers of international expansion and smart home key targets; 2) stable performance with upward elasticity; 3) leading companies with robust operations and high dividends; 4) home appliance companies diversifying into new growth areas [4].