三只松鼠上半年遇“盈利坎”：线上引擎增长放缓

Core Viewpoint - The company, Three Squirrels, reported a revenue increase of 7.94% year-on-year to 5.478 billion yuan in the first half of 2025, but faced significant profit pressure, with net profit and net profit excluding non-recurring items down 52.22% and 77.75% respectively compared to the previous year [1] Group 1: Financial Performance - In Q2 2025, the company experienced net losses of 1.01 billion yuan and 1.12 billion yuan for net profit and net profit excluding non-recurring items, respectively, with losses widening year-on-year [1] - The core product, nuts, generated revenue of 2.731 billion yuan in the first half of 2025, accounting for nearly 50% of total revenue, but saw a negative growth rate of 1.03% [2][3] - The overall gross margin for nut products decreased by 2.64% compared to the previous year, indicating pressure on profitability [3] Group 2: Strategic Initiatives - The company has shifted its slogan to "Let good products be popular among the public," indicating a focus on building a comprehensive product matrix and continuing the "high-end cost performance strategy" [2] - The company aims to reverse the revenue decline experienced over the past four years and has successfully returned to a revenue scale of over 10 billion yuan [1] Group 3: Cost and Procurement Challenges - Rising raw material costs for nuts and increased operational costs for both online and offline channels have significantly impacted profit margins [1][4] - The company reported a substantial increase in OEM product procurement, reaching 2.020 billion yuan in the first half of 2025, which is significantly higher than the 455 million yuan spent on raw material procurement [4][5] Group 4: E-commerce and Distribution - The traditional e-commerce platform has seen a slowdown in growth, with increased customer acquisition costs and market expenses impacting profitability [6][7] - Revenue from third-party e-commerce platforms grew by approximately 5.01% year-on-year, with Douyin contributing 1.478 billion yuan, representing 26.98% of total revenue [7][8] - The distribution business achieved a revenue of 938 million yuan, a year-on-year increase of 40.21%, but this growth is accompanied by increased market expenses [10]