下一个LABUBU是星星人？

Core Viewpoint - The article discusses the success of the LABUBU IP under Pop Mart and emphasizes the need for sustainable development and diversification of product lines to avoid over-reliance on a single IP [2]. Group 1: LABUBU's Success and Challenges - LABUBU is a highly successful phenomenon in the collectible toy market, but its dominance raises concerns about sustainability and the need for Pop Mart to develop other IPs [2]. - The long-term shortage of LABUBU led to counterfeit products entering the market, and while production capacity has been increased, there have been complaints about product quality that need to be addressed [2]. - The popularity of the mini LABUBU continues to drive sales, but it is essential for Pop Mart to innovate and develop new IPs alongside LABUBU to maintain market relevance [2][3]. Group 2: Potential New IPs - The Star People IP under Pop Mart shows significant potential to become the next successful product line, particularly with the recent "Good Dream Meteorological Bureau" series gaining popularity [4]. - There has been a noticeable increase in demand for Star People products, leading to stock shortages in stores, similar to the sales model of LABUBU [4]. - The secondary market for Star People products has seen rapid price fluctuations, with hidden variants selling for over 700 yuan, indicating strong market interest and potential for growth [5]. Group 3: Growth Metrics - Star People has quickly entered the billion-yuan IP club, generating 390 million yuan in revenue in the first half of the year [5]. - Other IPs like HACIPUPU and CRYBABY have also shown impressive growth, with revenue increases of 249.6% and 248.7% respectively in the first half of the year, highlighting the potential for new IPs to achieve similar success [5].