SERES(SH:601127) 21世纪经济报道·2025-09-03 23:45Core Viewpoint - The company, Seres, has demonstrated impressive financial performance in the first half of 2025, achieving a net profit of 2.94 billion yuan, a year-on-year increase of 81.03%, despite a general decline in profits across the global and Chinese automotive markets [1][2]. Financial Performance - In the first half of 2025, Seres reported operating revenue of 62.40 billion yuan, a decrease of 4.06% compared to the same period last year [2]. - The total profit for the period was 3.72 billion yuan, reflecting a significant increase of 119.22% year-on-year [2]. - The net profit attributable to shareholders reached 2.94 billion yuan, marking an 81.03% increase from the previous year [2]. - The comprehensive gross margin rose to 28.93%, an increase of approximately 4.9 percentage points year-on-year, surpassing some leading domestic automakers [3]. Product Strategy - The high-end models, Wanjie M9 and M8, have become the main sales drivers, with nearly 100,000 units delivered in the first half of the year, accounting for nearly 70% of the total sales of the Wanjie series [3]. - The Wanjie M9 has sold approximately 60,000 units, ranking first in the large SUV sales category, while the M8 has sold 35,000 units, leading in the 400,000 yuan market segment [3]. Market Positioning - Seres has effectively covered the mainstream price range of 200,000 to 600,000 yuan with its models M5, M7, M8, and M9, targeting different consumer segments [5]. - The company has adopted a unique approach to high-end positioning, focusing on a blend of traditional luxury and technological innovation, redefining the concept of luxury in the automotive market [4][7]. Profitability Model - The profitability surge is attributed to a shift from volume-driven growth to quality-driven output, with a focus on high-end models that enhance profit margins [9][12]. - The single-vehicle profit for Seres reached 21,000 yuan, a substantial increase of 44.4% year-on-year, indicating a transition to a healthier financial model [12]. Cash Flow and Financial Health - The net cash flow from operating activities was 14.44 billion yuan, significantly exceeding net profit, indicating strong cash support behind profits [12][13]. - The financial expenses for the first half of the year were recorded at -2.77 billion yuan, suggesting that interest income surpassed interest expenses, reflecting robust cash management capabilities [12]. Research and Development - Seres increased its R&D investment by 154.9% year-on-year, totaling 5.198 billion yuan, demonstrating a commitment to long-term technological capabilities [13]. - The "Seres Cube Technology Platform" enables modular development and rapid iteration, reducing costs and development cycles for new models [13]. Industry Perspective - Seres' success represents a shift in the Chinese automotive industry's competitive logic, moving from a focus on volume to a new phase of profitability, system efficiency, and sustainability [15].