业绩连降后触底？华熙生物反击“玻尿酸过气论”

Core Viewpoint - The competition between Huaxi Biological and Juzhi Biological in the skincare industry has intensified, with Huaxi experiencing a significant decline in performance while Juzhi shows robust growth, indicating a shift in market dynamics and consumer preferences [2][3][4]. Financial Performance Comparison - Huaxi Biological reported revenue of 2.261 billion, net profit of 221 million, and gross profit of 1.605 billion for the first half of 2025, with year-on-year declines of 19.57%, 35.38%, and 23.35% respectively [4]. - In contrast, Juzhi Biological achieved revenue of 3.113 billion, net profit of 1.182 billion, and gross profit of 2.542 billion, with all metrics showing over 20% year-on-year growth [4]. - From 2022 to 2024, Juzhi's revenue growth averaged around 50%, while Huaxi's revenue growth has been declining since 2022, with significant reductions continuing into 2023 and 2024 [4]. Brand Performance and Market Dynamics - Huaxi's skincare business, led by the "Runbaiyan" brand, generated 4.607 billion in functional skincare revenue in 2022, accounting for over 70% of total revenue, but is projected to decline to 2.569 billion by 2024, a drop of over 44% [8][10]. - Juzhi's functional skincare revenue, primarily from the "Kefumei" brand, is expected to rise from 1.562 billion in 2022 to 4.3 billion in 2024, marking an increase of over 175% [10]. - The competition reflects a shift in the narrative of effective skincare from "hyaluronic acid hydration" to "recombinant collagen + medical aesthetics synergy" [14]. Marketing and Strategic Responses - Huaxi Biological has initiated a "three-pronged attack" in response to market challenges, including public statements against perceived misinformation regarding its products and the efficacy of hyaluronic acid [15][21]. - The company has faced criticism for its reliance on hyaluronic acid, with analysts noting that its product lines exhibit significant overlap and homogeneity, which may dilute brand differentiation [25][27]. - Juzhi Biological's heavy reliance on its flagship product, "Kefumei," poses risks, as any quality issues could severely impact overall performance [11][13]. Future Outlook and Strategic Recommendations - Huaxi's path to recovery lies in rebuilding its growth mechanisms, focusing on channel efficiency, pricing discipline, and new product positioning [28]. - The market's evolving preferences indicate that simply reiterating the benefits of hyaluronic acid may not suffice; a more diversified and innovative approach is necessary to regain market share [27][28].